The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.

Inadequate information regarding "green purchase intention" and green behaviour of Malaysian consumers have become major problems which make it difficult to local and international marketers as well as other relevant agencies to develop their business and marketing strategies. Thus, this s...

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Main Author:	A. H. Lizawati Aman
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HG Finance
Online Access:	https://eprints.ums.edu.my/id/eprint/9267/1/mt0000000411.pdf
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id	my-ums-ep.9267
record_format	uketd_dc
spelling	my-ums-ep.92672017-10-06T08:51:18Z The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable. 2011 A. H. Lizawati Aman HG Finance Inadequate information regarding "green purchase intention" and green behaviour of Malaysian consumers have become major problems which make it difficult to local and international marketers as well as other relevant agencies to develop their business and marketing strategies. Thus, this study is aimed to investigate the influence of "environmental knowledge" and "concern" on green purchase intention among Malaysian consumers, and the "role of attitude as a mediator". The "Theory of Reasoned Action" was used to gauge consumer's green purchase intention. Data collections through questionnaires were obtained from 384 Sabahan consumers. A convenience sampling was used in the selection of respondents in this study. Due to limited time horizon, this study only involved in cross-sectional study and the data collected were tested by using correlational approach. The findings of this study suggested that environmental knowledge and environmental concern significantly influenced green purchase intention among Sabahan consumers. Furthermore, attitude partially mediated the relationship between environmental concern and green purchase intention. On the other hand, environmental knowledge did not predicts attitude, thus attitude did not have mediating effects on the relationship between environmental knowledge and green purchase intention. 2011 Thesis https://eprints.ums.edu.my/id/eprint/9267/ https://eprints.ums.edu.my/id/eprint/9267/1/mt0000000411.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HG Finance
spellingShingle	HG Finance A. H. Lizawati Aman The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
description	Inadequate information regarding "green purchase intention" and green behaviour of Malaysian consumers have become major problems which make it difficult to local and international marketers as well as other relevant agencies to develop their business and marketing strategies. Thus, this study is aimed to investigate the influence of "environmental knowledge" and "concern" on green purchase intention among Malaysian consumers, and the "role of attitude as a mediator". The "Theory of Reasoned Action" was used to gauge consumer's green purchase intention. Data collections through questionnaires were obtained from 384 Sabahan consumers. A convenience sampling was used in the selection of respondents in this study. Due to limited time horizon, this study only involved in cross-sectional study and the data collected were tested by using correlational approach. The findings of this study suggested that environmental knowledge and environmental concern significantly influenced green purchase intention among Sabahan consumers. Furthermore, attitude partially mediated the relationship between environmental concern and green purchase intention. On the other hand, environmental knowledge did not predicts attitude, thus attitude did not have mediating effects on the relationship between environmental knowledge and green purchase intention.
format	Thesis
qualification_level	Master's degree
author	A. H. Lizawati Aman
author_facet	A. H. Lizawati Aman
author_sort	A. H. Lizawati Aman
title	The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
title_short	The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
title_full	The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
title_fullStr	The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
title_full_unstemmed	The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.
title_sort	influence of environmental knowledge and concern on green purchase intention. the role of attitude as mediating variable.
granting_institution	Universiti Malaysia Sabah
granting_department	School of Business and Economics
publishDate	2011
url	https://eprints.ums.edu.my/id/eprint/9267/1/mt0000000411.pdf
_version_	1747836334778613760

The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.

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