Issues and challenges of the backpacker industry: The potential of establishing an association for backpacker accommodation operators in Sabah
This paper reports the findings of the issues and challenges in the backpacker industry and its potential to establish an association for the backpacker accommodation owner in Sabah. Issues in this accommodation segment which are Service Standard, Marketing Strategy, Hygiene and Cleanliness, Lack of...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/9274/1/mt0000000413.pdf |
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