The influence of service quality and corporate image on students' loyalty in higher education
Today, postgraduate education has become an important commodity in higher education industry and the competition for postgraduate customers among universities is stiff. As of 2006, there are 20 public universities, 21 private universities and more than 500 colleges in Malaysia competing for postgrad...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/700/1/HD%2059.2%20.Z3%202007%20Abstract.pdf http://umt-ir.umt.edu.my:8080/jspui/bitstream/123456789/700/2/HD%2059.2%20.Z3%202007%20FullText.pdf |
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