Factors affecting the adoption of online banking service : A case study in Kuching, Sarawak
This study aims to identify the factors that encourage consumers in Kuching, Sarawak to adopt online banking services. It is a study to identify important elements affecting customers' intention to adopt online banking. An extended Technology Acceptance Model (TAM) namely perceived ease of use...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://ir.unimas.my/id/eprint/10175/3/Factors%20Affecting%20The%20Adoption%20of%20Online%20Banking%20Service%20%3B%20A%20Case%20Study%20In%20Kuching%2C%20Sarawak%28fulltext%29.pdf |
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