The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO vari...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf |
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