The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers

The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO vari...

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Main Author:	Phang, Joseph Siew Guan
Format:	Thesis
Language:	English
Published:	2012
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf
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id	my-unimas-ir.10368
record_format	uketd_dc
spelling	my-unimas-ir.103682023-06-22T04:00:39Z The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers 2012 Phang, Joseph Siew Guan H Social Sciences (General) HB Economic Theory The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO varies across high and low involvement products from different country of origin. For further study, the effect of COO on consumers' perception towards price and quality of products was also examine. It was found that Kuching consumers generally prefer products from more developed countries such as Japan to products from less developed country such as China. It was also found that Kuching consumers perceive products from more developed countries to be higher in quality and price, while products from less developed countries to be lower in terms of both quality and price. Universiti Malaysia Sarawak, (UNIMAS) 2012 Thesis http://ir.unimas.my/id/eprint/10368/ http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, UNIMAS Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General) HB Economic Theory
spellingShingle	H Social Sciences (General) HB Economic Theory Phang, Joseph Siew Guan The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
description	The purpose of this study was to examine the COO effect in the consumer behavior of Kuching urban city. This study is aimed to examine how COO affects product preference of consumers in Kuching urban city. Apart from that, it is also the objective of this study to examine how the effect of COO varies across high and low involvement products from different country of origin. For further study, the effect of COO on consumers' perception towards price and quality of products was also examine. It was found that Kuching consumers generally prefer products from more developed countries such as Japan to products from less developed country such as China. It was also found that Kuching consumers perceive products from more developed countries to be higher in quality and price, while products from less developed countries to be lower in terms of both quality and price.
format	Thesis
qualification_level	Master's degree
author	Phang, Joseph Siew Guan
author_facet	Phang, Joseph Siew Guan
author_sort	Phang, Joseph Siew Guan
title	The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
title_short	The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
title_full	The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
title_fullStr	The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
title_full_unstemmed	The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers
title_sort	role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of kuching urban city consumers
granting_institution	Universiti Malaysia Sarawak, UNIMAS
granting_department	Faculty of Economics and Business.
publishDate	2012
url	http://ir.unimas.my/id/eprint/10368/1/Joseph%20Phang%20Siew%20Guan%20ft.pdf
_version_	1783728064171081728

The role of country origin and product involvement in effecting consumers' product preference for imported products: from the perspective of Kuching Urban city consumers

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