Attitude towards advertising from the perspectives of two (2) generational cohorts
The focus of this study is to determine the attitudes towards advertising from the perspective of two (2) generational cohorts. The study intend to analyze the belief affecting consumer' attitude towards advertising of the product by looking into factors such as product information, social role...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/10372/3/Lim%20Wui%20Kit.pdf |
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