Study on determinants that influence female behavior towards purchasing intention of international fashion brands
This study describes the indicators that influence the intention of female students to purchase international fashion brands. This study emphasizes the three main indicators which are demographics, personal values and social status, and purchase intention as dependent variable. This study is based o...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12064/4/Haslina.pdf |
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