Study on determinants that influence female behavior towards purchasing intention of international fashion brands

This study describes the indicators that influence the intention of female students to purchase international fashion brands. This study emphasizes the three main indicators which are demographics, personal values and social status, and purchase intention as dependent variable. This study is based o...

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Main Author:	Haslina, Abu Bakar
Format:	Thesis
Language:	English
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/12064/4/Haslina.pdf
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id	my-unimas-ir.12064
record_format	uketd_dc
spelling	my-unimas-ir.120642024-02-22T01:44:46Z Study on determinants that influence female behavior towards purchasing intention of international fashion brands 2011 Haslina, Abu Bakar H Social Sciences (General) This study describes the indicators that influence the intention of female students to purchase international fashion brands. This study emphasizes the three main indicators which are demographics, personal values and social status, and purchase intention as dependent variable. This study is based on analysis of data obtained from 376 female students from three selected higher education centre in penang.) Analyses are based on descriptive analysis, correlation and regression to identify the relationship between demographic, personal values and social status with purchase intention toward international fashion brands. The study reveals that female students define international fashion brands as a best quality, expensive and exclusive. There were significant relationship between personal values and social recognition with purchase intention. However, demographic was found no significant related with purchasing intention. Therefore, international fashion brand marketers are able to use this information in order to determine the right place, price, product and promotion. Universiti Malaysia Sarawak, (UNIMAS) 2011 Thesis http://ir.unimas.my/id/eprint/12064/ http://ir.unimas.my/id/eprint/12064/4/Haslina.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Haslina, Abu Bakar Study on determinants that influence female behavior towards purchasing intention of international fashion brands
description	This study describes the indicators that influence the intention of female students to purchase international fashion brands. This study emphasizes the three main indicators which are demographics, personal values and social status, and purchase intention as dependent variable. This study is based on analysis of data obtained from 376 female students from three selected higher education centre in penang.) Analyses are based on descriptive analysis, correlation and regression to identify the relationship between demographic, personal values and social status with purchase intention toward international fashion brands. The study reveals that female students define international fashion brands as a best quality, expensive and exclusive. There were significant relationship between personal values and social recognition with purchase intention. However, demographic was found no significant related with purchasing intention. Therefore, international fashion brand marketers are able to use this information in order to determine the right place, price, product and promotion.
format	Thesis
qualification_level	Master's degree
author	Haslina, Abu Bakar
author_facet	Haslina, Abu Bakar
author_sort	Haslina, Abu Bakar
title	Study on determinants that influence female behavior towards purchasing intention of international fashion brands
title_short	Study on determinants that influence female behavior towards purchasing intention of international fashion brands
title_full	Study on determinants that influence female behavior towards purchasing intention of international fashion brands
title_fullStr	Study on determinants that influence female behavior towards purchasing intention of international fashion brands
title_full_unstemmed	Study on determinants that influence female behavior towards purchasing intention of international fashion brands
title_sort	study on determinants that influence female behavior towards purchasing intention of international fashion brands
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2011
url	http://ir.unimas.my/id/eprint/12064/4/Haslina.pdf
_version_	1794022993096081408

Study on determinants that influence female behavior towards purchasing intention of international fashion brands

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