Malaysian Chinese reaction towards nudity in advertising
This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in Ch...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf |
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