Impact of consumer ethnocentrism and country of origin image on consumer beliefs and attitudes to purchase products made in Indonesia and Malaysia : Case study of West Kalimantan, Indonesia and Sarawak, Malaysia
The globalization of business and marketing has provided consumers, all over the world, with many options to purchase products. The situation is more complex especially in the area where the regions as part of the share lands and boundaries between countries like Sarawak Malaysia and Kalimantan Bara...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Online Access: | http://ir.unimas.my/id/eprint/20920/1/Heriyadi.pdf |
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