Customer behaviour toward social networking advertising
Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf |
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