Customer behaviour toward social networking advertising

Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...

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Bibliographic Details
Main Author:	Phang, Chia Lee
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf
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id	my-unimas-ir.2740
record_format	uketd_dc
spelling	my-unimas-ir.27402024-02-22T01:32:36Z Customer behaviour toward social networking advertising 2013 Phang, Chia Lee HM Sociology Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising. Universiti Malaysia Sarawak, (UNIMAS) 2013 Thesis http://ir.unimas.my/id/eprint/2740/ http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	HM Sociology
spellingShingle	HM Sociology Phang, Chia Lee Customer behaviour toward social networking advertising
description	Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising.
format	Thesis
qualification_level	Master's degree
author	Phang, Chia Lee
author_facet	Phang, Chia Lee
author_sort	Phang, Chia Lee
title	Customer behaviour toward social networking advertising
title_short	Customer behaviour toward social networking advertising
title_full	Customer behaviour toward social networking advertising
title_fullStr	Customer behaviour toward social networking advertising
title_full_unstemmed	Customer behaviour toward social networking advertising
title_sort	customer behaviour toward social networking advertising
granting_institution	Universiti Malaysia Sarawak (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2013
url	http://ir.unimas.my/id/eprint/2740/4/Phang%20Chia%20Lee%20ft.pdf
_version_	1794023004873687040

Customer behaviour toward social networking advertising

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