Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry

Brand hate is an extreme negative emotion developed in the consumers of a brand when they perceive the brand as inappropriate due to various reasons. Brand hate have been known to cause great harm to the companies and their brands. Companies face negative consequences from the brand haters such as n...

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Bibliographic Details
Main Author: Sheraz, Ahmed
Format: Thesis
Published: 2019
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