KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the us...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf |
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