KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK

This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the us...

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Main Author:	SHARIFAH NUR FAIZAH, WAN FAUZI
Format:	Thesis
Language:	English
Published:	2020
Subjects:	PN Literature (General)
Online Access:	http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf
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id	my-unimas-ir.34850
record_format	uketd_dc
spelling	my-unimas-ir.348502023-07-06T06:32:26Z KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK 2020 SHARIFAH NUR FAIZAH, WAN FAUZI PN Literature (General) This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product. Universiti Malaysia Sarawak, (UNIMAS) 2020 Thesis http://ir.unimas.my/id/eprint/34850/ http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf text en validuser masters UNIVERSITI MALAYSIA SARAWAK Faculty of Language Studies & Communication Studies
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	PN Literature (General)
spellingShingle	PN Literature (General) SHARIFAH NUR FAIZAH, WAN FAUZI KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
description	This study focuses on the effect of the use of code mixing in advertisements on consumer perceptions of products. The use of mixing in advertising is becoming more widespread. This is because it is one of the marketing strategies nowadays. The objective of this study is to study the effect of the use of code mixing in laptop advertisements on perceptions of advertisements, the effect of the use of code mixing in laptop advertisements on perceptions of products and the impact of code mixing in laptop advertisements on consumer preferences on products. A total of 100 students at Universiti Malaysia Sarawak were selected as respondents. Data were obtained by screening the statistical software system of each Statistical Package for the Social Science (SPSS) and distributing questionnaires to respondents. The results of the study showed that the respondents showed a positive perception of advertisements and products that use code mixing, consumers' preferences for the product.
format	Thesis
qualification_level	Master's degree
author	SHARIFAH NUR FAIZAH, WAN FAUZI
author_facet	SHARIFAH NUR FAIZAH, WAN FAUZI
author_sort	SHARIFAH NUR FAIZAH, WAN FAUZI
title	KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_short	KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_full	KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_fullStr	KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_full_unstemmed	KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK
title_sort	kesan penggunaan percampuran kod dalam iklan ke atas persepsi pengguna terhadap produk
granting_institution	UNIVERSITI MALAYSIA SARAWAK
granting_department	Faculty of Language Studies & Communication Studies
publishDate	2020
url	http://ir.unimas.my/id/eprint/34850/1/Sharifah%20Nur.pdf
_version_	1783728438463430656

KESAN PENGGUNAAN PERCAMPURAN KOD DALAM IKLAN KE ATAS PERSEPSI PENGGUNA TERHADAP PRODUK

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