Destination Resources towards Ecotourism Competitiveness: The Moderating Impact of Social Media Marketing
In this era of globalization, individuals are increasingly looking forward reconnection with the Mother Nature. The richness of destination resources in these destinations leads ecotourism to become one of the rapidly growing industries in Malaysia. Ecotourism, or sustainable tourism which commonly...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35197/1/Thong%20Jun%20%20ft.pdf |
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