Rural Tourism Destination Competitiveness : Hard Measures versus Soft Measures and Moderating Role of Knowledge Sharing
Within the tourism literature, there has been a growing interest in the notion of destination competitiveness and there is an increasing trend showing more authors have been taking initiatives investigating the concept of destination competitiveness in the rural tourism context. Realising the fact t...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35199/1/Chin%20Chee%20Hua%20-%2024%20pgs.pdf http://ir.unimas.my/id/eprint/35199/5/Chin%20Chee%20Hua.pdf |
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