The Impact of Customer Values, Shariah Value and Religiosity Towards Customer Brand Relationship in Halal Food Sector of Pakistan

To get success in branding relationship, it is necessary to understand complex construct of brand resonance. Brand resonance is important concept which explains intense loyalty base of brand. It elucidates the brand relationship with their respective consumers. Because of the investigation of custom...

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Bibliographic Details
Main Author: Mussadiq Ali Khan, khan
Format: Thesis
Published: 2021
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