The Impact of Customer Values, Shariah Value and Religiosity Towards Customer Brand Relationship in Halal Food Sector of Pakistan
To get success in branding relationship, it is necessary to understand complex construct of brand resonance. Brand resonance is important concept which explains intense loyalty base of brand. It elucidates the brand relationship with their respective consumers. Because of the investigation of custom...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/38719/8/Musadiq.pdf |
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