Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities

The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...

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Bibliographic Details
Main Author: Dennis, Achil
Format: Thesis
Published: 2002
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