Brand Avoidance Behaviour and Moderating Role of Brand Recovery on Social Networks in Islamabad’s Passenger Car Market.
In Pakistan, the automobile industry has faced several challenges due to drastic changes in customers’ preference and technological innovations. The purchase of imported cars instead of locally manufactured cars is the consequence of the brand avoidance of consumers towards local brands due to perce...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2023
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| Online Access: | http://ir.unimas.my/id/eprint/43059/3/Kamron%20Maqbool_dsva.pdf http://ir.unimas.my/id/eprint/43059/4/Thesis%20PhD_Kamran%20Maqbool%20-%2024%20pages.pdf http://ir.unimas.my/id/eprint/43059/8/Thesis%20PhD_Kamran%20Maqbool.ftext.pdf |
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