Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose...
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| Format: | Thesis |
| Language: | English |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/493/8/2011-06-thWeiKHfull.pdf |
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