Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?

The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose...

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Bibliographic Details
Main Author: Wei, Kuo-Hau
Format: Thesis
Language:English
Published: 2003
Subjects:
Online Access:http://ir.unimas.my/id/eprint/493/8/2011-06-thWeiKHfull.pdf
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id my-unimas-ir.493
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spelling my-unimas-ir.4932023-05-22T08:08:19Z Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs? 2003 Wei, Kuo-Hau TS Manufactures The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose-customized blister packs Universiti Malaysia Sarawak, (UNIMAS) 2003 Thesis http://ir.unimas.my/id/eprint/493/ http://ir.unimas.my/id/eprint/493/8/2011-06-thWeiKHfull.pdf text en validuser masters Universiti Malaysia Sarawak (UNIMAS) Faculty of Economics and Business
institution Universiti Malaysia Sarawak
collection UNIMAS Institutional Repository
language English
topic TS Manufactures
spellingShingle TS Manufactures
Wei, Kuo-Hau
Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
description The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose-customized blister packs
format Thesis
qualification_level Master's degree
author Wei, Kuo-Hau
author_facet Wei, Kuo-Hau
author_sort Wei, Kuo-Hau
title Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
title_short Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
title_full Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
title_fullStr Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
title_full_unstemmed Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
title_sort packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?
granting_institution Universiti Malaysia Sarawak (UNIMAS)
granting_department Faculty of Economics and Business
publishDate 2003
url http://ir.unimas.my/id/eprint/493/8/2011-06-thWeiKHfull.pdf
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