Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealisti...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2014
|
| 主题: | |
| 在线阅读: | http://ir.unimas.my/id/eprint/8308/1/Thian%20Wan%20Jun%20ft.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|