Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers

The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealisti...

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Main Author:	Thian, Wan Jun
Format:	Thesis
Language:	English
Published:	2014
Subjects:	T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/8308/1/Thian%20Wan%20Jun%20ft.pdf
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id	my-unimas-ir.8308
record_format	uketd_dc
spelling	my-unimas-ir.83082023-07-11T09:25:15Z Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers 2014 Thian, Wan Jun T Technology (General) The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealistic strugglers by using the Theory Reasoned Action (TRA) and Technology Acceptance Model (TAM). There are 520 set of questionnaire are distribute to the respondents. Fortunately, 478 respondents were collected successfully in this study. In this 478 set of questionnaires, there are 349 respondents are younger adults who aged 21 and below whereas 129 respondents are elder adult who aged 52 to 72. Data collected use in this research is descriptive statistic, Pearson Correlation Coefficient and Linear Regressions. This study found that, all the variables are positively significant towards smart phone among neoteric inheritors and idealistic strugglers. Hence, this result also provided important implication for mobile companies to improve the sales of the smart phone. Universiti Malaysia Sarawak, (UNIMAS) 2014 Thesis http://ir.unimas.my/id/eprint/8308/ http://ir.unimas.my/id/eprint/8308/1/Thian%20Wan%20Jun%20ft.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business.
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	T Technology (General)
spellingShingle	T Technology (General) Thian, Wan Jun Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
description	The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealistic strugglers by using the Theory Reasoned Action (TRA) and Technology Acceptance Model (TAM). There are 520 set of questionnaire are distribute to the respondents. Fortunately, 478 respondents were collected successfully in this study. In this 478 set of questionnaires, there are 349 respondents are younger adults who aged 21 and below whereas 129 respondents are elder adult who aged 52 to 72. Data collected use in this research is descriptive statistic, Pearson Correlation Coefficient and Linear Regressions. This study found that, all the variables are positively significant towards smart phone among neoteric inheritors and idealistic strugglers. Hence, this result also provided important implication for mobile companies to improve the sales of the smart phone.
format	Thesis
qualification_level	Master's degree
author	Thian, Wan Jun
author_facet	Thian, Wan Jun
author_sort	Thian, Wan Jun
title	Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
title_short	Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
title_full	Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
title_fullStr	Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
title_full_unstemmed	Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
title_sort	attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business.
publishDate	2014
url	http://ir.unimas.my/id/eprint/8308/1/Thian%20Wan%20Jun%20ft.pdf
_version_	1783727981292683264

Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers

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