Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
(This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at s...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf |
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