Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore

(This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at s...

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Main Author:	Tan, Yin Yin
Format:	Thesis
Language:	English
Published:	2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf
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spelling	my-unimas-ir.90462023-05-03T09:21:36Z Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore 2011 Tan, Yin Yin H Social Sciences (General) (This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at significance of 10% from the t-test analysis shows that different level of CCI does impact the attitude of Malaysia's consumer. In addition, low level of consumer confidence index shows difference when compared -between Malaysia and Singapore. Malaysia's mean score relatively is higher than Singapore. The study provides insights through incorporating consumer confidence index and sales promotion attitude between Malaysia and Singapore based on the attitude formation process, the CAB Paradigm. Hence the study will lead to further expansion in research in the future. Universiti Malaysia Sarawak, (UNIMAS) 2011 Thesis http://ir.unimas.my/id/eprint/9046/ http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf text en validuser masters Universiti Malaysia Sarawak, (UNIMAS) Faculty of Economics and Business
institution	Universiti Malaysia Sarawak
collection	UNIMAS Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Tan, Yin Yin Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
description	(This study evaluates the impact of consumer confidence index towards sales promotion attitude in Malaysia and Singapore. The results of the data analysis show that different levels of consumer confidence index does not influence sales promotion attitude in Malaysia and Singapore; Nevertheless, at significance of 10% from the t-test analysis shows that different level of CCI does impact the attitude of Malaysia's consumer. In addition, low level of consumer confidence index shows difference when compared -between Malaysia and Singapore. Malaysia's mean score relatively is higher than Singapore. The study provides insights through incorporating consumer confidence index and sales promotion attitude between Malaysia and Singapore based on the attitude formation process, the CAB Paradigm. Hence the study will lead to further expansion in research in the future.
format	Thesis
qualification_level	Master's degree
author	Tan, Yin Yin
author_facet	Tan, Yin Yin
author_sort	Tan, Yin Yin
title	Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_short	Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_full	Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_fullStr	Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_full_unstemmed	Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore
title_sort	consumer confidence index influence on attitude towards sales promotion: comparison between malaysia and singapore
granting_institution	Universiti Malaysia Sarawak, (UNIMAS)
granting_department	Faculty of Economics and Business
publishDate	2011
url	http://ir.unimas.my/id/eprint/9046/3/Consumer%20Confidence%20Index%20Influence%20On%20Attitude%20Towards%20Sales%20Promotion%20%3B%20Comparison%20Between%20Malaysia%20and%20Singapore.pdf
_version_	1783728005677318144

Consumer confidence index influence on attitude towards sales promotion: comparison between Malaysia and Singapore

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