The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product
considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9053/1/Angelina%20Chan%20Wan%20Sian%20ft.pdf |
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