The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product

considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...

全面介绍

Saved in:
书目详细资料
主要作者: Chan, Angelina Wan Sian
格式: Thesis
语言:English
出版: 2011
主题:
在线阅读:http://ir.unimas.my/id/eprint/9053/1/Angelina%20Chan%20Wan%20Sian%20ft.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!
实物特征
总结:considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected for examination. Nevertheless, the majority of such research had concentrated on perceptions of consumers in developed countries purchasing high involvement products like cars and consumer electronic3 Hence, it is anticipated that by conducting a study on the influence of country-of-origin cue on consumer product evaluation and purchase intention of a low involvement product in a developing country, it will help enrich the current available literature.