The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product

The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product

considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...

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书目详细资料
主要作者:	Chan, Angelina Wan Sian
格式:	Thesis
语言:	English
出版:	2011
主题:	TS Manufactures
在线阅读:	http://ir.unimas.my/id/eprint/9053/1/Angelina%20Chan%20Wan%20Sian%20ft.pdf
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