The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product
considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...
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主要作者: | Chan, Angelina Wan Sian |
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格式: | Thesis |
语言: | English |
出版: |
2011
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在线阅读: | http://ir.unimas.my/id/eprint/9053/1/Angelina%20Chan%20Wan%20Sian%20ft.pdf |
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