The influence of country-of-origin cue on Malaysians' product attitude and purchase intention of a low involvement product
considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. This is especially evident in circumstances where other product information is not easily available. Previous research also suggests that the outcom...
محفوظ في:
المؤلف الرئيسي: | Chan, Angelina Wan Sian |
---|---|
التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2011
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.unimas.my/id/eprint/9053/1/Angelina%20Chan%20Wan%20Sian%20ft.pdf |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
Development and fabricatin of production mechanism for small and medium animal feed production plant
بواسطة: Muzarpar, Muhammad Syafiq
منشور في: (2019) -
A three-stage methodology for design evaluation in product development
بواسطة: Mohd Turan, Faiz
منشور في: (2013) -
The influence of product cues on Malaysian consumers intention to purchase Chinese automobiles
بواسطة: Rusli, Hasnan
منشور في: (2020) -
Production improvement in ACM manufacturing company using lean manufacturing approach
بواسطة: Sidek, Kamsidi @ Abd Malek
منشور في: (2013) -
Production management and improvement initiatives: case studies of two Malaysian manufacturing companies
بواسطة: Ab Latif, Mohd Noor Hisyam
منشور في: (2013)