A reception study of media marketing motorcycles

The purpose of the dissertation is to examine the process of consumers „reading‟ the media advertising of motorcycles. This is an interpretive study to understand the perception prior to consumption, or consumption of advertising. Consumers‟ understanding and sense making of media advertising as...

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Bibliographic Details
Main Author: Tiong, Michael Hock Bing
Format: Thesis
Published: 2013
Online Access:http://ir.unimas.my/id/eprint/9201/9/Tiong%2C%20Michael%20Hock%20Bing.pdf
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