Determinants of luxury counterfeit products in Pakistan
The purpose of this thesis is to develop a holistic model to understand Pakistan consumers’ attitude towards counterfeit luxury products. The model is based on the Theory of Reasoned Action and Theory of Planned Behavior. The model consists of five personal antecedent, four social antecedents, an...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9205/9/Tariq%2C%20Jalees.pdf |
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