Determinants of luxury counterfeit products in Pakistan
The purpose of this thesis is to develop a holistic model to understand Pakistan consumers’ attitude towards counterfeit luxury products. The model is based on the Theory of Reasoned Action and Theory of Planned Behavior. The model consists of five personal antecedent, four social antecedents, an...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9205/9/Tariq%2C%20Jalees.pdf |
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| Summary: | The purpose of this thesis is to develop a holistic model to understand Pakistan
consumers’ attitude towards counterfeit luxury products. The model is based on the
Theory of Reasoned Action and Theory of Planned Behavior. The model consists of
five personal antecedent, four social antecedents, and four additional variables
including idealism, relativism, religiosity and ethics.
Convenient sampling technique was used in this thesis for allocating samples to major
cities of Pakistan. Mall intercept method was adopted for administering the
questionnaire. The final sample size was 907. Although the constructs used in the
thesis had established reliability and validity, but they were re-ascertained in the case
of Pakistani respondents. Subsequently, exploratory factor analysis and confirmatory
factor analysis of all the constructs individually, for all the exogenous models and
overall model were ascertained. The reliability and validity of the final constructs
were reassessed prior to testing the derived hypotheses through simple and multiple
regression analyses. |
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