Determinants of luxury counterfeit products in Pakistan

The purpose of this thesis is to develop a holistic model to understand Pakistan consumers’ attitude towards counterfeit luxury products. The model is based on the Theory of Reasoned Action and Theory of Planned Behavior. The model consists of five personal antecedent, four social antecedents, an...

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Bibliographic Details
Main Author: Tariq, Jalees
Format: Thesis
Published: 2013
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