Perceptions of effective facebook advertising and its relation to consumers' decision to buy.

The objective of this study is to examine the perception of consumers based on the Six-factor Facets Model of Effect and social factors toward the effectiveness of Facebook advertising and its relation to their decision to buy. As a result, seven (7) hypotheses were developed. A total of 500 ques...

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Bibliographic Details
Main Author: Wong, Lily
Format: Thesis
Published: 2013
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