Rural tourism destination competitiveness : the moderating impact of community support

Tourism is one of the largest economic sectors in most of the countries, and contributes to the economic growth in Malaysia. It is also a highly competitive environment, which forces tourism players to provide better visitor services in order to stay competitive. In rural tourism, a growing niche...

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Bibliographic Details
Main Author: Chin, Chee Hua
Format: Thesis
Published: 2015
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