Factors influencing intention to purchase fraudulent honey among Malaysian consumers

This study explores the topic of food fraud using honey as the context. Honey has been identified statistically as one of the most adulterated ingredients. It has a long history of dilution, substitution, misrepresentation of floral source, and geographical origin. The fraudulent honey industry has...

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Bibliographic Details
Main Author: Ahmad, Nur Nisaa
Format: Thesis
Published: 2021
Online Access:http://psasir.upm.edu.my/id/eprint/104727/1/Nur%20Nisaa%20Ahmad%20-%20IR.pdf
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