New product development process through design competencies approach for Malaysia Bumiputera Furniture Manufacturers
Despite of strong government support, Bumiputera SME Furniture Manufacturers face some export barriers due to lack of design originality, nil standard NPD process and non-export product quality. Many complex businesses have problems to attract skilled workers also to retain the experienced one. The...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105466/1/NOR%20HAYATI%20BINTI%20MANSOR%20-%20IR.pdf |
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