Influence of franchisee characteristics on their commitment and the mediating role of trust
Franchising is one of the fastest channels for creating and developing entrepreneurs and promoting business growth in Malaysia. It is vital for the franchisor and his franchisees to have a long-term relationship. Despite the progress in franchising industry, there are challenges faced by the franchi...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/105597/1/SPE%202022%2020%20UPM%20IR.pdf |
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