Internal and external stimuli of online shopping cart abandonment and decision to buy from a land-based retailer

The growth of e-commerce has disrupted traditional forms of consumption, and consumer shopping activity is rapidly digitalizing. Scholars have conducted a plethora of studies on online shopping behavior; however, a phenomenon that has surprisingly received less attention in the consumer behavior lit...

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書目詳細資料
主要作者: Wang, Siqi
格式: Thesis
語言:English
出版: 2022
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在線閱讀:http://psasir.upm.edu.my/id/eprint/114032/1/114032.pdf
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