Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
The Muslim-friendly medical tourism holds a great potential in assisting with the post-covid efforts for the country. As of current literature, there are no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposes the effects of push and pul...
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/114152/1/114152.pdf |
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