A Conceptual Framework Of Iranian Consumer Trust In Business To Customers Electronic Commerce
Developing countries such as Iran are facing difficulties to establish e-commerce as part of their economics activities. Previous studies have shown that trust is one of the most important factors affecting the growth of e-commerce. The primary aim of this study is to develop a conceptual framewo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/12443/1/FSKTM_2010_4A.pdf |
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