Effects of Servicescapes on Diner Satisfaction and Behavioral Intentions in Family Chain Restaurants
Servicescapes are important tangible elements of the service organizations that provide cue to customers and create an immediate perceptual image in their minds. Many previous studies reported factors that influence preferences in restaurant settings, which reinforce the need for further studies in...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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