Antecedents of status consumption among women and the roles of hedonism and cultural value orientation
People crave for status and status recognition. This status struggle plagues today’s consumer societies. The fetish with status-seeking which manifests into consumption of status goods has emerged among women who have experienced increased economic and social influence. While previous studies have p...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31414/1/GSM%202011%206R.pdf |
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