Factors determining initial trust amongst Malaysian online shoppers

Enhancing the level of trust by consumers on e-commerce will reduce perceived uncertainty and fears and this will be an effective way to lure consumers to online transactions. The starting point of trust building is the initial trust, since consumers’ perception of risk and security is most salient...

Full description

Saved in:
Bibliographic Details
Main Author: Doraisamy, Logama
Format: Thesis
Published: 2012
Online Access:http://psasir.upm.edu.my/id/eprint/32866/1/GSM%202012%2015R.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!