Factors determining initial trust amongst Malaysian online shoppers
Enhancing the level of trust by consumers on e-commerce will reduce perceived uncertainty and fears and this will be an effective way to lure consumers to online transactions. The starting point of trust building is the initial trust, since consumers’ perception of risk and security is most salient...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32866/1/GSM%202012%2015R.pdf |
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