Factors predicting Malaysian university students' online shopping attitude and intentions

Internet has changed the ways business is conducted and the ways producers and consumers interact. Internet is a business medium that allows the firms to generate interactive online environments that permit consumers to gather and assess information, evaluate purchase intention and directly purcha...

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Bibliographic Details
Main Author: Jadehkenari, Marzieh Zendehdel
Format: Thesis
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/38916/1/FEM%202013%203R.pdf
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