Consumers' perception toward green food consumption
Globally, the green movement and ‘going green’ are not new concepts. It started with saving trees, replanting trees and recycling 30 years ago. However, going green has gone beyond environmentalism. The business of going green is getting more and more popular since consumers are increasingly becom...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/39235/7/FP%202012%2059R.pdf |
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