Effects of food labels on consumers purchasing behavior in Malaysia

Changes in the food environment, including the convenience foods, frozen foods and fast foods high in energy and fat content, has affected the views of the health conscious consumers in Malaysia. One approach to measure the health and safety consciousness among Malaysians is to measure the effect of...

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Bibliographic Details
Main Author: Abdul Latiff, Zul Ariff
Format: Thesis
Published: 2013
Online Access:http://psasir.upm.edu.my/id/eprint/40732/1/FP%202013%2037%20UPM.pdf
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