Tour guide performance and servicescape relationship in tour guiding experience at the National Park, Malaysia
Numerous studies have been conducted on tour guides such as the service quality,tour guides’ roles and tourist satisfaction. However, few studies were conducted on the causal relationship of tourist satisfaction with overall tour guiding experience in the context of ecotourism. Thus, this study aim...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/41415/1/FEP%202013%205R.pdf |
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